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Business and the World Wide Web Are In Color

Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, the cover of a book, or the package of a product.
The field of industrial psychology has a sub-field that studies only the psychology of color. It is no accident that Campbell's soup has used the same four colors on their labels for years and years. When I mentioned that product, I'll bet an image of that label popped into your head
Below is a quick overview of the meaning of basic colors in the Western Hemisphere. This information will help you decided what colors to use in your marketing projects. The psychology of color changes with lighter or darker shades of the colors below are often associated with much different meanings. And remember for the World Wide Web, and different cultures have differing views on the meaning of color.
If you are unsure of the psychology of color, contact Precision Intermedia at 707-725-0804 or email info@precisionintermedia.com http://www.precisionintermedia.com/color.htm

Psychology of Color:Blue

Ask people their favorite color and a clear majority will say blue. Much of the world is blue (skies, seas). Seeing the color blue actually causes the body to produce chemicals that are calming; but that isn't true of all shades of blue. Some shades (or too much blue) can send a cold and uncaring message. Many bedrooms are blue because it's calm, restful color. Over the ages blue has become associated with steadfastness, dependability, wisdom and loyalty (note how many uniforms are blue). People tend to be more productive in a blue room because they are calm and focused on the task at hand. Some studies are showing that weight lifters can lift more weight in a blue gym - in fact, nearly all sports are enhanced in blue surroundings.
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Psychology of Color:Green


The color of growth, nature, and money. A calming color also that's very pleasing to the senses. Dark forest green is associated with terms like conservative, masculine and wealth. Hospitals use light green rooms because they too are found to be calming to patients. It is also the color associated with envy, good luck, generosity and fertility. It is the traditional color of peace, harmony, comfortable nurturing, support and well paced energy.
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Psychology of Color:Yellow


Cheerful yellow the color of the sun, associated with laughter, happiness and good times. A person surrounded by yellow feels optimistic because the brain actually releases more seratonin (feel good chemical in the brain) when around this color. It is the color associated with optimism but be careful with yellow, when intense, it is the color of flames and studies show babies cry more in (bright) yellow rooms and tempers flare more around that color too. It has the power to speed up our metabolism and bring out some creative thoughts (legal tablets are yellow for good reason!). Yellow can be quickly overpowering if over-used, but used sparingly in the just the right place it can be an effective tool in marketing to greater sales. Some shades of yellow are associated with cowardice; but the more golden shades with the promise of better times.
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