Content Strategy and Information Design
Two Components of Successful Website Development
- Content Strategy is organizing information into a useful and purposeful form. Information design involves applying fundamental document design principles consistently in all pages of a website.
- Information Design is the practice of presenting information in a way that fosters efficient and effective understanding of it. The term has come to be used specifically for graphic design for displaying information effectively, rather than just attractively or for artistic expression.
Given the difficulties inherent in creating web sites that are both easy to use and full of complex content, the best design strategy is to apply a few fundamental document design principles consistently in every web page you create.
Once we have strategically developed and that information has been designed to fit coherently and consistently into a web page format, we are ready to consider the visual design of the website.